Posledných pár rokov rozprávam o sociálnych médiách. O tom ako by tam mali firmy komunikovať, čo by mali komunikovať, prečo by tam mali komunikovať. Úprimne je to beh na dlhé trate. Klient si stále myslí, že počet fanúšikov a followerov je najvýznamnejší ukazovateľ. Často si pri prezentáciách pomáham citátmi autorov. Tieto citáty mi slúžia ako barlička, a opieram o ne svoju reč.
Prečítajte si výber tých najlepších citátov o sociálnych médiách z úst tých najpovolanejších.
David Meerman Scott
You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.
Avinash Kaushik
Social Media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it’s not better.
Seth Godin
Marketing is no longer about the stuff that you make, but about the stories you tell.
Jay Baer
Activate your fans, don’t just collect them like baseball cards.
Erin Bury
Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.
Jeff Bezos
If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
Scott Cook
A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.
Jure Klepic
What happens in Vegas stays in Vegas; what happens on Twitter stay on Google forever!
David Alston
Social media is not a media. The key is to listen, engage, and build relationships.
Alex Tew
You are what you tweet.